Hi’m Ali

playing a part in a mission to create better experiences for humans*

based in the Netherlands

A creative thinker who is adaptable, innovative, introspective, original, and open minded.

I don't just design interfaces—I craft digital narratives that connect, inspire, and solve real-world problems. From pixels to purpose, every project is a journey of creative problem-solving and human-centered innovation.

About Me

I'm deeply passionate about designing impactful products and services—solutions that are serious, life-changing, and meaningful. For me, design goes beyond aesthetics or functionality; it's about solving problems in ways that truly enhance lives. I strive to create intuitive, engaging, and purposeful experiences.

My approach is rooted in empathy, clear communication, and collaboration. I believe understanding users—their needs, thoughts, and challenges—is fundamental to great design. That's why I engage in thorough research, testing, and iteration. I thrive in environments where ideas are challenged and creativity is pushed to new heights.

I see design as a tool for positive change, whether improving everyday experiences or addressing societal challenges. Every project is an opportunity to create something that resonates with people and makes a real difference.

Beyond design, I thrive on creativity and active engagement. Whether I’m capturing stories through video—both virtually and in real life—or immersing myself in a racing simulator through various motorsport categories. To balance the digital world, I find focus and adrenaline in bouldering, tackling new climbing routes as a way to challenge both mind and body. When I’m not scaling walls, you might find me cycling around the city, discovering new perspectives one ride at a time.

Case Studies

Echo’s Journey | An Award-Winning Educational Game

A mobile narrative-driven 2.5D video game that raises awareness about ocean pollution and the damage it causes to underwater life. The game follows the journey of Echo, a little robot submarine, and Trinity, its turtle companion, on their way to destroy the evil pollution monster that endangers the ocean.

Case Study #2
Case Study #4

Odd One Out | A Brain Training Game for Seniors

Aiming to improve and create a gamified experience for a proposed concept called the ‘Odd One Out.’ The concept covers the problem-solving and decision-making needs of older adults by presenting a puzzle game—emphasis on UI & UX design throughout the development process to design an effective user experience.


Case Study #3

Healthy Helper | Healthier Eating for Students

The problem revolves around lack of motivation = knowledge of the students on cooking healthy food as well as the time they consume to find out what to cook. The research question suggests, how can university students be motivated to cook and eat healthier food?. An interactive prototype was developed to showcase the collective idea generation and the solution.

Case Study #5

Be the Change | Design for Environmental Awareness

An interactive digital storytelling prototype that offers information to help recently graduated navigate through environmentally-friendly options in day-to-day life, who may not always be aware of the consequences created by redundant waste.


Case Study #1

Dr.Edd | A Virtual Reality Driver Education Platform

The task was to develop an interactive Virtual Reality experience that would be used by drivers who are beginning their driving courses as an addition. The product was developed for the company DRI-VR who had problems about their system. They feared that their 360-degree driving videos are not creating long-lasting memories.